To properly compare the locations you have picked, you will have to factor in the number of inhabitants and the population’s characteristics. Depending on your line of business, you may have a large proportion of local clients. Communication operations and sales promotions may prove to work particularly well on them!
Thanks to the integration of INSEE data in our platform, you will have easy access to a detailed description (gender, type, age, socio-economic category…) of every local inhabitant. This is a huge advantage provided by our market research process when figuring out if your target area matches your target customers.
To go even further, you can factor in foot traffic but also vehicular traffic in the chosen area, since these elements are very revealing when it comes to attractivity.