Choose the best location for your next point of sale
Use population data to analyze locations, learn about their reach and assess their potential. When choosing the best location for your company, utilize our travel-time map to compare different options.
Optimize your logistics and cut costs
Use drive times to set your delivery areas or service areas. Save time and money.
Drive your local marketing strategies
Draw your areas in a way that optimizes costs, for better-targeted and more efficient sales-prospecting. Extract zip codes to target digital and print ad campaigns.
OALLEY is a map that shows you where you can travel to in a given amount of time or by covering a certain distance (isoline routing).
Depending on the mode of transport chosen, OALLEY takes into account several criteria (speed limit on each type of road (city, countryside, highway, etc.), public transport timetables, cycle paths, etc.) and sets the maximum area that you can reach when travelling over the specified distance or for the specified length of time.
Travel-time maps are also called isochrones.
A radius map is a map on which you can draw and view circular areas by setting a starting point and a specific distance from it (the radius). You set the starting point by inputting an address or coordinates (longitude and latitude).
You can use mapping tools like OALLEY to draw a radius. Open the app, click on “Add an area” then press the button with the ruler icon to select “Distance” mode. Next, click on the bird icon to choose “As-the-crow-flies” mode. Now, enter the starting address, choose the distance and click on “Calculate”. You can now see your radius on the map!
There are several options for drawing a radius map. You could pick a radius calculator, but this would not allow you to do anything apart from drawing a simple radius map. However, there are more sophisticated tools available, which can be used free of charge.
With OALLEY, you can choose the mode you want to use to create your areas: isochrone (area that can be reached by travelling for a given amount of time with a given mode of transport) and isodistance (area that can be reached by travelling a given distance with a given mode of transport), radius (circle), zip codes, or manual mode (area drawn with the lasso tool). By using this suite of area-creation tools, you can set up a map showing markers for your locations, and your catchment areas and territories. This map will enable you to see which places can be reached from your locations by travelling for a given amount of time or over a given distance.
An extremely useful tool for businesses, OALLEY can be used in all sorts of ways: accessing demographic and population data to conduct local market research; extracting cities and zip codes to manage local marketing strategies or e-commerce logistics; exporting automated reports to conduct more in-depth analysis; and finding the right location for a new site.